The 3 Killer Ways to Use RSS feeds.

In this article:

• How to get your RSS Feed
• Adding RSS Subscribe Buttons to Your Blog
• Submit your rss feeds to directories – List of directories & some automated tools
• Use RSS feeds as Content – WP Plugins and how to Mix Feeds

Let’s start with the basics… what is an RSS feed? RSS stands for “Really Simple Syndication”. In terms of your blog, your rss feed is a feed of your blog posts. When someone subscribes to your feed they will be notified when you add a new blog post by the rss aggregator they use. An aggregator accesses the RSS feeds of websites a person subscribes to and organizes the results. That is a very basic description.

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There are 3 main ways you can use RSS feeds:

1. You must put rss buttons (rss chicklets) on your blog so readers can easily subscribe to your feed… that way they’ll come back!
2. You should submit your rss feed to rss directories, much like you do with articles, videos etc.
3. You can subscribe to rss feeds to automatically add content to your website

How to get your rss feed

This is very easy. If you use WordPress, then it creates a feed for you automatically:

http://www.yourdomain.___/feed/

Basically just add /feed/ to the end of your domain.

If for any reason you need to create it yourself, an extremely popular rss creator is Feedburner.com.

• You just sign up for a Google account or sign in with your Adwords account.
• Enter your feed address and hit ‘Next’
• Enter the details about your feed name
• Once feed is burnt take note of the feed address
• Now choose what platform you are going to put your rss button/chicklet on and follow the instructions

Adding rss Buttons/Chicklets to your Blog

Even though you have an rss button on your site it is still a good idea to add the rss aggregator buttons that are commonly used so your feed goes into the mix of the aggregator the reader always use ie. Google, My Yahoo, My MSN etc.
TIP: Always use Subscribe, Google, My Yahoo, My AOL and then others you are familiar with. Between 5 and 8 is a good amount.

TIP: Many Themes now have an RSS chicklet on the theme so there is no need to add the button to your blog. Just see if you can see the rss logo, “Subscribe” “Subscribe: Comments Posts”… or something like that.

Get the chicklets from:

Feedburner

TotallyFreeBlogTools

Top Rank Blog

Once you have the code either paste it into your sidebar.php code from Appearance/Editor/Sidebar.php OR
Add the code as a Text option under Widgets: Appearance/Widgets – Drag text box into the sidebar and paste the code into the text box, then save.

Submit your rss feeds to directories

This is self explanatory. Just take your rss feed (either yourdomain.___/feed OR your feedburner feed) and submit to the following directories.
TIP: As soon as you add about 5 initial posts to your site (try to do in the first day or 2) then add your site to feedage.com… it helps get you indexed really quickly!

Automated RSS Submiters

RSS Submit – This submits to over 100 rss sites. It is expensive but highly recommended if you value rss and use rss submissions for your backlinking blogs, article author rss feeds, squidoo etc.

All Scoop RSS Submit – This is a free rss submitter which submits to about 30 directories. It is Windows only.

RSS Directories

Feedagg.com
BlogPulse.com
AZFeeds.com
Feedage.com
Yahoo Publisher rss
Plazoo.com
Feedbite.com
rssFeeds.com
FeedRaider.com
FeedSubmitter.com
FeedSee.com
rssMountain.com
GoldenFeed.com
Feedbase.net
rssMicro.com
rssMotron.com

FeedFury.com – Even if you register you have to do a quiz & give up some details!

Use rss feeds as Content

This is a way to get additional content onto your blogs but IT SHOULD NEVER BE ALONE. It can be up to 25% of your total content and to make it more accepted by Google you can add a paragraph to the start of the feed to add some uniqueness to it.

IMPORTANT: I must stress that if this is your main blog that you want build on and keep for years to come then do not use this technique. If you are doing all you can to keep on the good side of Google… DON’T use this technique. It is for additional, supporting blogs that you need help building the content for but aren’t really important to rank well with Google.

Plugins to use RSS feeds as content

To use automated posting of content to your blogs you will need a plug in to do this. You can add these plugins by downloading them and transferring to the plugins folder on your WordPress site OR the easy way is to choose ‘Add New’ under the Plugins menu and do a search for ‘WP o Matic’

WP o Matic - This has some advanced features like being able to select a specific category for a feed and also the use of a templating system which allows you to add code or text targeted to that rss feed.

Feed WordPress

Mixing RSS Feeds

If you want to make an rss feed from several pages or sites use:

Yahoo Pipes – This is the best way to mix feeds as it is allows for so much control and versatility. You have so many options for filters to block certain keywords, stop duplicate posts, use different types of rss inputs and much more. Another huge benefit is the fact that you can alter it as opposed to many others where once you mix it, is is unchangeable.

RSS Mix – This is a great way to mix rss feeds. It is easier to use than Yahoo Pipes but lacks the advanced features. If you just want a quick and basic mix that won’t change then this will be a great option.

Here is a ping list you can copy into your ping list in WordPress:

Under: Settings>>Writing Tab >> In the ‘Update Services’ Box

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Video is extremely valuable in internet marketing for a few reasons:

• There are massive amounts of traffic available for video
• Video is extremely viral
• Many people are more likely to watch a video than read a blog.
  TIP: People can listen and keep surfing so even though you don’t have their full attention they haven’t left you. Keep throwing in some huge benefits throughout your video to bring their attention back to you especially at the end when you want them to perform the intended action. Summarize and load the back end with HUGE benefits/solutions & your amazing OFFER.
• Video can be easily resubmitted with a different title, tags and description and there is no duplicate content penalty. Google only knows what it is by what you call it and tag it so use different titles, filenames and keywords.
  TIP: I have heard that here are ways to track duplicate video so you can change around the duration of your video (add a longer graphic at end etc., change the format (.avi .mov), different music, different filename). This is totally up to you and I don’t know how true or important it is at this stage but if you like to err on the side of caution then you can easily do these things.

But how do I make a video?

There are several ways you can make a video and they are all quite easy and relatively inexpensive… especially for the benefits you get out of them. You can use any of these or a combination of any of them.

• Slides with you talking over it or just music
• Screen capture with or without audio
• Vision shot on a video camera – Make sure your can upload your vision to your computer.
• Pictures, Images, Photos

Here are some tips for making a successful video:

• Be natural and try and inflect energy and personality, try not to talk with a monotone voice. This will make watching your video easier… if you’re boring, they will hit that little ‘x’ in the top right hand corner!
• Don’t babble… be clear and concise
• Grab their attention and state a huge benefit at the start and slowly drip feed the solutions over the video until they can’t wait for the end and they are so amped up they will do anything you ask them to.
• Use the video as a Sales letter and treat it the same way… Headline, Emotional story, Benefits, Scarcity, Reveal Product, Instruction”
• ESSENTIAL: Make sure you leave a CLEAR INSTRUCTION at the end of what you want them to do. So many people do these great videos and lose the conversion because they don’t make it clear what they want the action to be. Use both Vision AND Audio ie. “Click on the link below for www.mydomain.com now and sign up for xxxxx before (add urgency or scarcity statement)”
• Send them to a seperate page where they can only do the 1 thing you want them to do… fill in the optin form, purchase your product, click on your affiliate link etc. Don’t send them to a blog with 3 affiliate links and your little optin box half way down the page… 1 page with 1 option!
• Try not to make it a sales pitch… yes I know it is but treat it like it’s a story.

Video Software:

Slideshow/Pictures:

You can create slideshows and then put them to music or talk over them with screen capture technology.

TIP: If you make a slideshow you should also submit the slides to Slideshow sites (see Slideshow Directories at end)

• Google Docs – If you haven’t been introduced to Google Docs then check it out, oh and it’s free! It is an online basic Office with a word processor, spreadsheet, presentation and form. It is great for outsourcing work or working with a virtual team as you can share it and allocate tasks etc. Sorry sidetracked… use the presentation function… it is very easy and will most likely be fine for what you are doing.
• OpenOffice – Same concept as Google Docs.
• Powerpoint (There is a 60 day free trial as part of the 2007 Office Professional Package)
• Keynote – Part of iWorks for Macs.
• Animoto – I love animoto! The quality looks great and it is really effective. You can be as creative as you want.

Video – (slideshow with voice, screen capture etc.)

• Camtasia – Camtasia Studio is by far the best product for screen capture but it is expensive at about $299. It may be something you invest in in the future. In the meantime they offer a full version 30 day free trial… pump out as many quality videos as you can and you may be able to pay for it when the trial’s up!
• CamStudio – CamStudio is an opensource version of Camtasia. It doesn’t have some of the advanced features like timeline editing, adding callouts, multiple voice tracks, re-dubbing, creating menu-based videos, etc but it does screen capture well so if all you need is screen capture then use CamStudio. If you find you have to edit something then you could use Windows Movie Maker or iMovie and see if that does the job.
• JingProject – This is similar to the above and is free (and made by Tech Smith – the same guys who produce Camtasia). It is great for recording conversations with screen capture. The restriction is that the videos must be under 5 minutes.
• Final Cut Express – This is a basic version of Professional Editing software by Apple. I am only putting it in here because I have been asked about it as people have heard “gurus” reference it. The learning curve may be big but if you are technically minded and want to include high end video into your marketing business in the future then you could keep it in mind.
  There is a way to install it on Windows though I believe it can be problematic but I am no expert and you should research it before purchasing. The express version is around $200, whist the full studio version is $999.
• Article Video Robot – This turns articles into videos. It has a Free Trial but the trial does not allow you to export or submit the video you do. It is good though to see the quality and how the software works to see if it suits you.

Video Components

Pictures

With all of these just check the rights on each image.

iStockPhoto

sxc.hu – free

Wiki Commons Images – Perform a search using an image keyword

Clipart

Photos.com

Jupiter Images

Animations

Animation Factory

Digital Juice

Clipart

Music/Backing Tracks

Royalty Free Music

Music Bakery

Backgrounds/Templates For Powerpoint

Template Wise – Free

Brainy Betty – Mix of free and paid

Presentation magazine – Free templates and some great tutorials if you need some powerpoint lessons

Animation Factory

Video Directories:

Automated Video Submissions

Traffic Geyser – A leader and a fantastic service. It it recommended by so many IM leaders/gurus, and for a reason.

Tube Mogul – Free

Best Video Courses / Products / Information

Coming Soon!

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Top 3 - Get Traffic

The key to any internet marketing success is traffic. Without traffic you can’t make sales, you can’t get opt ins, no one reads your time consuming written content, click on your affiliate links… get it? You need to get traffic!

BUT, it is the one thing most internet marketers struggle with.

The key mindset to get traffic to your website is to find out where all the people are hanging out on the web… and go TO THEM and bring them to your site. Don’t expect them to come to you… they don’t know you exist until you introduce yourself.

Before I get into the ways and the tools, because this is such an important aspect of internet marketing I wanted to recommend some amazing courses that will almost guarantee traffic (though we know I can’t do that). These are 2 courses I have and cannot recommend highly enough.

Instant Payday Formula – This is not a popular product at all but it is absolutely JAM PACKED FULL of gems. I hope it stays unpopular so I can keep it all to myself! No ‘magic promising software’ that doesn’t work, just real, proven techniques for traffic and backlinking, market research, squeeze pages and email marketing. Lots of techniques, tools and tricks you’ve probably never heard of before. If you are looking to invest in education then this is one of the best investments you’ll make… try this before you get sucked into the latest launch or ‘magic’ software.

StomperNet – This is outstanding for everything, including traffic generation. It is more than worth the investment and the tools that come with it are worth the price alone.

Traffic Siphon – This is fantastic. I just bought it and think it’s great, there is a few grey’ish hat techniques and some spins on normal traffic strategies. Now it did sell out but it will re-open again. I recommend you put your name down to be notified when it opens up so you have the choice to make the decision.

Some Free Videos

**One has been removed as the strategy no longer works… there are some free videos coming around the 20th March so check back.

More coming – Subscribe to RSS feed to be notified when we add new information!

Traffic Getting Strategies:

Each strategy has it’s own section to cover it in detail. Remember you want to find out where people are hanging out and go over and get them…

SEO   *Coming Soon

Paid Traffic – PPC & PPV  *Coming Soon

Article Marketing

Social Bookmarking *Coming Soon

Twitter  *Coming Soon

Video Marketing

Email Marketing  *Coming Soon

RSS submissions

Press Release Submission  *Coming Soon

Podcasting submission  *Coming Soon

Document Sharing submission  *Coming Soon

Powerpoint / Slide submissions  *Coming Soon

Software submissions  *Coming Soon

Forum and Blog commenting  *Coming Soon

Guest Author submissions  *Coming Soon

Pinging *Coming Soon

More Traffic Getting Strategies

Classified Ads

Craigslist

USFreeAds

ClassifiedAds

AdLandPro

ClassifiedsForFree

Ad Swaps

You will need a list of value for this strategy as you will be mailing your list on someone else’s product, and they will do the same for you.

For more information Instant Payday has a valuable section on this

IMAdSwaps

Warrior Forum

AdSwapFinder

ListSwapper

Advertise on Other Peoples Blogs/Sites

Adbrite

Adster

AdEngage

AdJungle

BlogAds

Traffic Exchanges

Easy Hits For You

Traffic Swarm

Real Traffic Exchange

Hit2Hit

Royal Surf

Dragon Surf

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If you are starting a new blog or even have an existing one, it’s a great idea to do some directory submissions. There are 2 types of directories:

• Normal directories
  These are just your standard directories and unless you have heaps of additional time they are not that important
• SEO friendly directories
  These are your key to directory success as Google loves them. The reason for this is that they manually review sites and are quite particular about what sites they let in. If they accept your site you have a high quality back link that Google loves.
  TIP: A strategy to ensure you are accepted (not guaranteed though) is to have at least 20 unique and valuable posts on your blog that have been gradually added over 10+ days (you can back date posts before you publish to “fake” this… the more the better) and DO NOT monetize your blog yet. Your blog home page needs to be clean and professional looking. Submit to the SEO friendly directories and then after 30 days you can monetize your blog as most will have looked at your blog by then. Keep adding posts every day or two to show that it is a “loved” and current blog updated regularly.

Directories:

I have added links to sites who update their lists regularly so you can keep completely up to date… these are the lists that I go off.

SEO Friendly Directories – **Just focus on this at first!!!

• Info.Vilesilencer.com

Normal Free Submissions:

• Best-Web-Directories.com

Normal Paid Submissions:

• Info.Vilesilencer.com
• General Web Directories Rated by Inbound Link Quality

• Best-Web-Directories.com

Niche Directories

• Info.Vilesilencer.com

Like any submissions this can be a time consuming process! You have 2 options to combat this:

• You can purchase a directory submitter for the Normal Directories… up to you but I don’t believe it is worth it
• You can pay a company a certain amount for manual SEO friendly directory submissions… much better option in my opinion. You can get 100 SEO friendly directory submissions for around $15. This doesn’t guarantee acceptance just manual submissions by people who do it all the time. When you think how long it would take you to do it yourself… $15 is pretty good.
  info.vilsilencer.com have a manual service or you can Google “manual directory submissions” and find one. Make sure they state “manual submission” and “SEO friendly directories”.

Some important notes:

• Keep your site clean and professional for the 30 days after you have done the SEO directories.
• Google likes to see progressive, slow links so the more advisable option is to use a “rolling submission” where they are submitted randomly over 90 days. If you choose this method then it is easier you to do the work yourself… just do 10-15 every week for 12 weeks off the info.vilesilencer.com Top 100 list or you can buy a “rolling submissions” package but it is a bit more expensive.
• Directory submissions aren’t as effective as they used to be so include it as part of your overall strategy but your time can be better spent. Spending $15 on 100 directories or max of 45mins a week is more than adequate.

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Basically SEO search engine optimization is optimizing your website or blog for the search engines so they rank you high in their results (Page 1) and you get lots of traffic. Sounds easy right? Well, not quite unfortunately. SEO optimization can be a changing jigsaw puzzle, you put a piece down and the picture changes on it. There are so many aspects to SEO but here are the foundations:

• Choose keywords that you can rank for – you want High traffic and low competition but don’t be scared of competition. With the right tools you can actually take on a high competition keyword if you have done your competitive research and know you can optimize your site better than just 1 or 2 on the front page.
• Understand your competition and research what you have to do to be ranked above them – how many links, quality of links, keyword usage in Title, PR of the site they are on etc.
• Use your main keyword in your Title, Keyword Tags, Description and several times on your page (or site)
• Use LSI keywords sprinkled through out your page / site
• BACKLINKS, BACKLINKS, BACKLINKS – Did I mention backlinks? You want a VARIETY of quality backlinks with different anchor text linking to your site.

If you are serious about using SEO optimization as a strategy in your business then you need to know how to optimize your site. One of the leading courses in SEO is:

StomperNet – Not only does Stompernet provide invaluable information and education by 21 of the world’s leading SEO experts, including Brad Fallen, but included are some of the leading SEO tools… Market Samurai, Traffic Geyser and much more.

SEO Tools

Keyword Research

These are keyword research tools which have specialized SEO analysis capabilities.

Market Samurai

Keyword Elite

Competitive Research

This is where you research the SEO strategy of the 1st page results for your keyword to see whether you can compete with them. You look at what they have done to get them onto the first page ie. their Page rank, backlinks and what PR those backlinks are, age, keyword density, how and where they have used the main keyword etc.

Toolbars

• SEO for Firefox
• SEO Quake
• Search Status

You will need Firefox for most of these and you can find it here… Firefox browser

To find Competitor Links & information:

Market Samurai – Has an amazing tool called SEO Competition which gives you amazing analysis into your competition. NOTE: StomperNet has Market Samurai included as part of their price plus all of the amazing education and additional must have SEO tools. Check out the Market Samurai training videos to see how this works… Click Here

Traffic Travis – Not only can you do detailed competitor analysis, you can also track the results of your own SEO actions. There are 2 versions – Free and Paid.

Yahoo search: Type this into the search box: “link:url.com” << you don’t need quotations. the url.com is the url you want to find the backlinks for. Do this for each of the 1st page results for Google. This will give you all of the backlinks for each site.

GoRank Keyword Density Analyzer – Free tool. This is handy for competition analysis or to find your own keyword density.

Optimizing Your Blog/Website

Traffic Getting SEO Plugin – This is a fantastic WordPress plug in which completely optimizes your blog. No need to worry about Permalinks and the best settings for each plugin as it is all done for you. There are 2 versions… free and paid. Get the free first by clicking here and once you see the power of the plugin you can upgrade to reveal it’s full magic.

Sitemap Doc – It is really important you put a Google friendly sitemap on your site as it helps Google (and other SE’s) find and spider all of your pages. This is a really easy tool to use to create a sitemap.

Google xml Sitemap Generator for WordPress – This is a WordPress plugin that creates sitemaps.

More will be added as new tools are discovered… subscribe so you don’t miss anything!

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NOTE: I have just started the Free Internet marketing Tools Post and reviews and it will be updated very regularly so be sure to bookmark and check back often as there are some real gems coming!

There are a lot of free internet marketing tools available but this is the best of the best… the ‘I can’t believe this is free’ kind of tools. These are tools you can add to your business arsenal that will save you money, increase profits and make you more efficient.

I have spent thousands upon thousands of dollars learning from the best “Gurus”, and some of the greatest things I’ve received are the secret tools, especially the free tools and how to use them. I have also spent countless hours searching for that perfect tool that will do a specific task with reliable, high quality and as automated as possible.

I am happy to list them here and hope they add to your success!

MONETIZING

Open X

This is an ad serving and banner rotation software. It is undoubtably one of the best free pieces of software around. Besides being able to rotate your own banners, html, text and track clicks it also has a new feature which you can sell ad space to the OpenX market if they can beat the CPM you have allocated in that Zone. Open X >> Read More

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Open X – TOP FREE Internet Marketing Tool

OpenX is an amazing piece of software that allows you to rotate banners, html, text and more on your website. With the option to host the software on your server or on the OpenX Community Hosted server, it is extremely flexible and available to anyone.

With so many options available for management and tracking this software can be as basic or as advanced as your marketing and advertising campaigns can get.

Keep an open mind as you don’t just need to use this for monetization and ad space. You can use it for testing different link text, opt in’s, images, special offers… it is endless!

A few highlights:

• Manage ads across multiple websites
• Manage multiple Advertisers
• Manage multiple Campaigns for each advertiser
• Manage Multiple banners for the Advertisers and Campaigns
• Allocate Multiple zones on our website with different sized banners and ad space
• Banners can be images, html, text, video
• Detailed statistics on Advertisers, Campaigns and Banners plus Websites and Zone breakdowns
• Advanced reporting exported as Excel document
• Revenue Tracking and ECPM

To increase the value of this software you can place ad space on the Open X market that allows advertisers to bid on your zone, and show banners but only if they beat a price specified by you… this means your space always has prime ads showing.

Why would you host it yourself?

The OpenX Community hosted is free up to 100 million ad impressions per month then you would need to go onto a premium hosted package called Enterprise Hosted which has more features but is a monthly subscription.

Watch the videos and let your mind wander with the possibilities!

NOTE: DreamHost have on click install of OpenX which is a dream if you are not technical but want to have control and host it yourself.

How To Use OpenX – An Overview

Open X Statistics

Open X Market Introduction

This is an introduction to the Open X Market which allows advertisers to bid on your zones. You can add your own banners and ads and when the advertisers from Open X market beat your specified CPM, they will automatically add the advertisers banner to your Zone. This means you are never left without a monetizd banner yet you are always getting the maximum price possible.

This is an amazing piece of software I am very grateful I discovered through Jeff Johnson’s Underground Training lab… thanks Jeff! I could not be without it now… get it and give it a go. It is a small learning curve but is actually very easy to use.

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Here is a great list of Podcasting sites…

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podcasting-tools.com/submit-podcasts.htm
www.podcastingnews.com/topics/Podcast_Directory.html
blogtalkradio.com/
apple.com/itunes/podcasts/
allpodcasts.com
feedooyoo.com
plazoo.com
podcastblaster.com
podcastlikethat.com
speecha.com
digitalpodcast.com
getpodcast.com
podcast.com
podcastexchange.org
podcastpickle.com
thepodlounge.com
everypodcast.com
odeo.com
podcastalley.com
podcasting-station.com
rss-network.com
iPodder.org
PodcastDirectory.com
ipodderx.com

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Here is a list of ebook directories for submissions and backlinks.

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In alphabetical order…

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